Australian Homegrown Strength in a Global Storm

Are you worried about how international trade tensions might affect your skincare supply? With global headlines sparking uncertainty, many beauty lovers ask: Will my favourite products still arrive on time?

At Yaye, we say: Breathe easy. We’re proudly Australian-made, Indigenous-owned, and independent from overseas suppliers.

While multinational brands scramble with tariffs and shipping delays, Yaye remains rooted. Every product is formulated, filled, and packed in Central Australia, using native botanicals and traditional knowledge passed down for generations.

“Knowing Yaye supports Indigenous business makes me feel great about every purchase. It’s beauty with purpose.”
— Clare P., Canberra

🌸 Nature’s Ingredients, Not Imports

We don’t do imported synthetics or mystery formulas. Our skincare heroes come from the bush - pure, potent, and full of purpose:

• Native silky Lemongrass– Natural vitamin C powerhouse for radiance & repair
• Berrigan– Rich in antioxidants to support skin renewal
• White Cypress Pine – Anti-inflammatory and calming benefits

These ingredients are more than trendy names, they’re cultural treasures with centuries of Indigenous use.

Adaptability in Production and Supply Chain

Yaye stands as a shining example of adaptability in an ever-fluctuating global market. As international brands struggle to adjust their supply chains due to tariff hikes and logistical setbacks, Yaye continues to thrive with a locally anchored production process. By sourcing all of its ingredients directly from the rich landscapes of Australia, Yaye's operations remain unaffected by external trade policies. This stability ensures that our loyal customers can trust the consistency and availability of their favourite products, irrespective of global trade climates.

Supporting Local Economies and Communities

When you choose Yaye, you're not just buying a product but investing in communities. Our commitment to local production extends beyond raw materials; it involves empowering and collaborating with Indigenous communities. By fostering these relationships and providing fair employment opportunities, Yaye helps to preserve Indigenous knowledge and offers a sustainable livelihood to those involved in the production process. Your purchase directly supports these efforts, keeping ancient practices alive in modern formulations.

Ethical Practices at the Core

Beyond the benefits of tariff immunity, Yaye prioritises ethical manufacturing processes. Our production methods ensure minimal environmental impact, reflecting our commitment to sustainability. By aligning with ethical trade practices, Yaye customers enjoy peace of mind knowing their skincare choices are both environmentally responsible and socially conscious. In a world grappling with ecological challenges, Yaye's steadfast approach to mindful production stands out, offering a guilt-free indulgence that celebrates the harmony between nature and beauty.

🌱 Why Local Matters More Than Ever

Supporting Australian-made products isn’t just patriotic—it’s powerful:

• ✅ Jobs for local farmers, producers, and packers
• ✅ Sustainability through low-transport supply chains
• ✅ Cultural preservation by embracing bush medicine
• ✅ Empowerment of Indigenous women entrepreneurs

Every purchase supports real communities, not just corporate shareholders.

💕 Featured Yaye Must-Haves

Ready to glow the local way? Start with these essentials:

• 🧴 Native Silky Lemongrass and Lime Body Butter – Lightweight hydration with glow-boosting antioxidants
• 🏜️ Berrigan Body Scrub – Gently exfoliates with sandalwood seed and desert lime
• 🌟 White Cypress and Lily Body Butter – A silky, non-greasy boost for brighter skin

“Yaye feels like skincare my skin understands. It’s natural, and it works.”
— Jess L., Darwin

🌍 More Than Skincare—It’s a Stand

Every jar and bottle of Yaye is:

• A step toward reconciliation through economic empowerment
• A celebration of Country, its plants and its people
• A statement: You believe in ethical, practical, and Indigenous-led beauty

We’re not just surviving trade chaos- we’re thriving through authenticity.

🛒 Ready to Make a Local Impact?

Here’s how to start:

• 🌿 Explore our full range
• 👩🏽🔬 Meet the women behind Yaye
• 📸 Follow our journey on Instagram

❓ Frequently Asked Questions

1. Is Yaye affected by global supply chain delays?
Yaye's products are entirely Australian-made, ensuring consistent availability and supporting local communities. So, there's no need to worry about what Donald Trump is up to in the United States. 

2. Why is Australian-made skincare better?
Australian-made skincare like Yaye's offers fresher products, supports local economies, and ensures ethical sourcing of ingredients.

3. Are Yaye ingredients truly native?
Yaye's products feature native Australian botanicals such as Kakadu Plum, Quandong, Desert Lime, and Sandalwood Seed.

4. What makes Yaye different?
Yaye blends traditional bush medicine with modern skincare science, offering effective, ethical products rooted in Indigenous culture.

5. How can I support Indigenous brands?
By purchasing from Indigenous-owned businesses like Yaye, sharing their stories, and promoting their products within your community.

6. How do tariffs on imports affect Australian skincare brands like Yaye?
Tariffs on imports can drive up costs for skincare brands that rely on overseas ingredients or packaging. But because Yaye sources everything locally, we're protected from these price hikes and can offer stable pricing—no surprises or bad news at checkout.

7. Is Yaye impacted by supply chain disruptions caused by global trade issues?
Not at all. Unlike many brands that depend on international logistics, Yaye’s supply chain is domestic, minimising risks tied to global delays, import tariffs, or material shortages. That’s part of our strength.

8. Do trade agreements or policy changes influence Yaye’s production or pricing?
Trade agreements and shifting policies can lead to cost increases for international brands, especially during the volatile 90-day period often seen in negotiation windows. But Yaye's Australian-made model remains unaffected, ensuring consistency for our customers.

9. What are the adverse effects of rising tariffs on the skincare industry?
For many skincare companies, higher tariffs mean delayed deliveries, price increases, or even product reformulations. These adverse effects are common when relying on global sources. Yaye avoids these issues by staying proudly rooted in Australian production.

10. Why is supporting domestic industries like Yaye important in today's trade landscape?
With increasing tensions in the trade landscape, supporting domestic industries helps drive economic growth, protect intellectual property, and build community resilience. Choosing brands like Yaye ensures your dollars uplift Australian brands, not foreign conglomerates.

🌟 What Customers Are Saying

“All of these products are sublime. The body butter smells incredible and isn't greasy—blends in smoothly.”
— Kimberley Brown

“Smells amazing and feels lovely in the bath.”
— Kimberley Lee

“Bought it for a present for my sister, and she loves it. The lemongrass scent is beautiful.”
— Veronica Taylor

“This body wash is so soft and smells amazing! I will buy from your brand again. Thank you!”
— Storm Erin

“Yaye’s Body Scrub & Body Butter deeply hydrate, exfoliate & smooth skin. 100% Aboriginal-owned, Australian-made & sustainably sourced.”
— Claudia Kuerschner

👩🏽 Author Bio

Melissa Cole is the founder and formulator behind Yaye, an Australian skincare brand rooted in native botanicals and ancient wisdom. A lifelong advocate for wellness and cultural preservation, Melissa’s mission is to create skincare that nourishes skin and spirit.
👉 Read more about Melissa and the Yaye journey