What is an Acknowledgement of Country?
An Acknowledgement of Country is a statement that respects the Traditional Custodians of the land. It recognises the ongoing connection that Aboriginal and Torres Strait Islander Peoples have with the land, waters, and culture. Indigenous or non-Indigenous can deliver it, typically at the beginning of meetings, events, or gatherings.
Why Does It Matter?
Because it’s more than just words—it’s a powerful act of recognition and truth-telling. It affirms that this land was, is, and will always be Aboriginal. When acknowledging Country, we centre respect and cultural awareness in our shared spaces.
“This simple act opens the space to honour history and continue healing.” — Reconciliation Australia.
The Historical Context
Colonisation displaced Indigenous Peoples from their lands. For decades, their voices and histories were denied or erased. Acknowledgement of Country helps correct that by affirming their enduring presence and rights—it’s a respectful step toward reconciliation.
Does It Make a Difference?
Yes, it does. While it doesn’t erase the past, it helps build a future of inclusion, cultural safety, and truth. For Aboriginal and Torres Strait Islander Peoples, hearing their Country acknowledged can affirm their identity and honour their ancestors.

Acknowledgement vs. Welcome to Country
- Welcome to Country: Performed only by Traditional Owners or Elders.
- Acknowledgement of Country: Can be done by anyone, at any time, in any setting.
Why Non-Indigenous People Should Participate
It’s a gesture of respect and solidarity. When non-Indigenous people acknowledge their Country, they demonstrate active listening, learning, and a willingness to walk alongside First Nations peoples.
More Than a Formality
Acknowledgements belong in more places than ceremonies:
- Email signatures
- Website footers
- Videos or podcasts
- Classrooms or public signage
Yaye’s Commitment to Country
At Yaye, our story is deeply tied to land, culture, and ancestral knowledge. Our bush medicine-based skincare is born in Central Australia, and our respect for the Country is non-negotiable.

Our Acknowledgement of Country:
"Yaye would like to acknowledge the Traditional Custodians of the land on which we work and live, the Larrakia People, and pay our respects to Elders past, present and future. We also acknowledge our Arrernte Elders from Mparntwe Alice Springs, for they hold the language, culture and knowledge."
When Words Become Action
Acknowledgement should be part of a broader journey:
- Support Indigenous-owned businesses (like Yaye Skincare)
- Engage with local Aboriginal organisations
- Educate yourself and others on Indigenous history
- Advocate for equity in your community
Respect is Healing
This practice isn’t about guilt - it’s about shared growth. Acknowledging Country invites us to pause, reflect, and honour the deep histories beneath our feet.
“When we know whose land we’re on, we deepen our connection to it and each other.” A. O'Callaghan - Arrernte Man
FAQS: Acknowledgement of Country
1. What should I say in an Acknowledgement of Country?
"I would like to acknowledge the Traditional Custodians of the land we meet today and pay my respects to Elders past and present."
2. Do I need permission to do one?
No. Anyone can offer an Acknowledgement, as long as it’s done respectfully.
3. Can I acknowledge Country online?
Yes - on websites, Zoom meetings, social media posts, or podcasts.
4. What if I don’t know the Traditional Owners?
"I acknowledge the Traditional Custodians of the lands throughout Australia."
5. Why does this matter for businesses?
It shows cultural respect and builds trust. Customers, especially First Nations communities, notice and appreciate inclusion.
Yaye: More Than Skincare
We don’t just sell products- we share stories of Country, healing, and identity.
Explore our products inspired by bush medicine.