Yaye – Aboriginal Skincare with Bush Medicine from Central Australia
Have you ever thought skincare could be more than just a daily routine? With Yaye, it is. This First Nations-owned bath, body, and beauty brand isn’t just about looking good; it’s about reconnecting with Country, culture, and the powerful healing of bush medicine.
👉 Feel the power of Country — Shop our body care range now
What Is Yaye?
Yaye, pronounced "Yah-Yah," means "big sister" in Arrernte, one of the Aboriginal languages of Central Australia. The name represents nurture, wisdom, strength, and the intergenerational care shared among Aboriginal women. This spirit is embedded in Yaye's product lines, from the calming White Cypress & Lily Bubble Bath to the nourishing Native Silky Lemongrass Body Butter.
A Brand Born in the Heart of Australia
Yaye was born in Mparntwe (Alice Springs), the heart of Australia. Each product pays homage to the land, its flora, and the Indigenous knowledge systems that have utilised native medicinal plants for healing and skincare for thousands of years. This is skincare with soul, rooted in a profound connection to the land and botanical knowledge.
Bush Medicine in Every Bottle
Our White Cypress & Lily Body Wash isn’t just soap—it’s a soothing blend of antibacterial bush medicine crafted with Aboriginal wisdom and sustainable native botanicals. Gentle for all skin types, consequential for deep nourishment.
- White Cypress Pine: Collagen-boosting and antibacterial
- Native Silky Lemongrass: Soothing and mood-lifting aroma
- Aloe Vera & Vitamin E: Hydration heroes
👉 Give your skin the gift of bush medicine — Explore body wash & more
Why Our Ingredients Matter
- Ethically sourced and sustainable ingredients
- Carefully sourced to protect the Country and respect the cultural practice
- Blended with essential oils and active ingredients for skin tone support
Ethical, Natural, and Vegan-Friendly
Yaye is proudly cruelty-free and vegan. No animals were harmed, and no shortcuts were taken. Just plant-based goodness, time-honoured tradition, and body care products made to nurture every type of skin.
Supporting Community Through Every Sale
Every time you purchase Yaye, you're investing in the wider community. A portion of sales supports Yipirinya School, a bilingual learning space that celebrates Indigenous culture and helps preserve Aboriginal languages.
A Ritual, Not a Routine
Every product is a story. Whether you're using our exfoliating body scrub, soaking in a bubble bath, or refreshing with our botanical body wash, you're engaging in a moment of healing, care, and cultural celebration.
👉 Explore our full ritual range — Body Products Collection
Every Product Tells a Story
Behind every Yaye product is a story—of ancient lands, of community, of women lifting each other. With Aboriginal heritage at its core, Yaye is not just about skincare—it's about legacy.
Customer Love: What People Are Saying
“This body butter is the best thing I’ve ever used. My skin feels nourished and smells amazing!” — Emily, NSW.
“I love supporting an Indigenous-owned beauty brand that genuinely cares about culture and quality.” — Samantha, QLD.
“Every Yaye product feels like a warm hug from Country.” — Jarrad, NT
Why Yaye?
- 100% Indigenous-owned beauty brand
- Uses bush medicine and active ingredients for accurate results
- Cruelty-free, vegan, and made with sustainable ingredients
- Supports Indigenous people and language education
- Expanding into luxurious hair products, body wash, and bath care
From the Outback to Your Bathroom
Inspired by rugged terrain, sacred knowledge, and the rhythm of the land, Yaye brings the essence of the Outback right to your home.
Join the Blak Beauty Revolution
The skincare industry is evolving, and Yaye is at the forefront as a pioneering voice in Aboriginal beauty brands. When you choose Yaye, you're part of something bigger: empowerment, representation, and self-love through culture.
Make the Switch Today
Elevate your skincare ritual. Support local. Buy Blak. Nourish your skin with purpose.
👉 Shop Now
Meet Melissa Cole — Founder of Yaye
Melissa Cole, a proud Warumungu and Luritja woman, is the visionary behind Yaye. She launched the brand to celebrate Aboriginal heritage and bring Indigenous skincare wisdom to the world through her Aboriginal skincare range, Yaye. With a deep understanding of bush medicine and a passion for community, Melissa's mission is straightforward: to heal, connect, and uplift.
FAQs
1. Is Yaye suitable for sensitive skin?
Yes! All our products are designed for sensitive skin, using gentle, plant-based ingredients.
2. What products does Yaye offer?
We offer a range of products, including body wash, body butter, bubble baths, hair products, and more.
3. Where are Yaye products made?
In Australia, with respect for the Country and using ethically sourced bush botanicals.
4. Can I buy Yaye products online?
Yes! Visit our official store to browse and shop securely.
5. What makes Yaye different from other beauty brands?
Our use of traditional medicinal plants, storytelling, and support for the Indigenous community.
6. Are your ingredients cruelty-free and vegan?
Absolutely. All Yaye products are cruelty-free, vegan, and lovingly crafted.
7. How do I know which Yaye product is right for me?
Check our product pages for details on skin tone suitability, skin type, and intended benefits.
8. Does Yaye support any community projects?
Yes! We actively support Yipirinya School and other education initiatives.
9. Do you offer gift sets or bundles?
Yes, including seasonal offers like our Valentine's Bundle.
10. How can I stay updated with new launches?
Follow us on Instagram @yayeproducts and sign up for our newsletter.
📌 Want to experience the healing of bush medicine?
👉 Explore Yaye's Indigenous skincare range today
Yaye is a proudly Aboriginal bath and beauty brand blending bush medicine with self-care. Feel the power of the Country in every drop.
